At the beginning of September, I quoted a design workstation. The customer took the configuration sheet of November last year and asked: "The same 32GB DDR5, how did it change from more than 800 to 3400? Is it a slaughter?" No. This is a storage price increase that we haven't seen in more than ten years of wholesale. The whole chain is rising, and according to the current judgment of all parties, it won't fall back in the short term.

By laying out the data and logic clearly, customers can make the right purchasing decisions.

To what extent: several sets of hard data

indexdataSource/Dimension
DDR4 8 Gb (1Gx 8) average particle priceAbout $21 (2016 low of $2.90, up about 6 times in a decade)Average spot price of the industry
32GB DDR5 Pack Retail PriceFrom about RMB 800 in 2025 to RMB 3300–3500September 2026 Guangzhou Market Price
DRAM contract price month-on-month increase2026 Q1 approximately +93%~98%, Q2 approximately +58%~63%TrendForce calibre
NAND contract price month-on-month increase2026 Q2 approx.+70%-75%TrendForce calibre
Average price of mechanical hard driveAbout 46% higher than September 2025Average channel price

Note DRAM contract price rose 93%-98% in a single quarter is what concept-under normal circumstances quarterly fluctuations within ±5%, up 10% even big market. A single quarter nearly doubled, is not seen since 2008.

A variety of memory
Guangzhou market in September 2026:32GB DDR5 package offer RMB 3300–3500, four times the same period in 2025

Why it went up: HBM took capacity away

This round of price increases is not a regular cycle caused by a surge in demand, butstructural transfer of productivity:

  1. HBM siphon effect.HBM (high bandwidth memory) is a necessary part of AI accelerator card. Each GPU should be equipped with 6-8 HBM stacks. Samsung, SK Hynix and Micron invested most of the new capacity (industry estimates of 70%) in HBM, because HBM's unit profit is several times that of ordinary DRAM. For the same wafer, HBM makes far more money than DDR5. The choice of manufacturers is rational.
  2. HBM consumes more wafers.HBM is a multi-layer stack (8-12 layer DRAM die + silicon via), the same capacity occupies 2-3 times the wafer area of ordinary DRAM. That is to say, the conversion of HBM is not only "grabbing capacity", but "consuming capacity with twice or three times efficiency".
  3. Conventional DRAM production cuts.In the second half of 2025, the three original factories actively reduce the output of DDR4/ordinary DDR5 (DDR4 is accelerated to withdraw), the supply end shrinks and the demand for AI servers explodes, and the price takes off directly.
  4. Downstream hoarding amplifies fluctuations.The whole machine factory, module factory and dealer stock up in advance under the expectation of price increase, and the spot market is further drained, forming a positive feedback of "the more you buy, the more you buy".

On the domestic storage side, Changxin Storage (CXMT) has become the fourth largest DRAM manufacturer in the world. The listing of Kechuang Board in 2026 has attracted great attention, but in the short term, its capacity climbing is still not enough to change the global supply and demand pattern — the production expansion cycle starts from 18-24 months.

CPU and memory slots
HBM multilayer stack consumes 2-3 times the wafer area of ordinary DRAM: the more AI, the less ordinary memory

When will it go up?: Judgment by all parties

organizationjudge
UBSSupply and demand tension continues to 2027-2028
CITICS (Citic Securities)HBM crowding effect is difficult to solve in the medium term, and the price of conventional storage remains high.
Cathay Pacific HaitongThe cycle length of this round is longer than before, and it is difficult to see a clear inflection point before 2027.
TrendForce2026 Q3 gains narrow but direction is still upward

My judgment (doing wholesale first-line perspective):Prices won't keep rising, but it's hard to get back to 2025 levels.The reason is very simple-the three original factories have voted with real money and put capital expenditure on HBM, and the capacity of conventional DRAM will not come back easily. When the new factory is put into operation in 2027 - 2028, AI demand may eat up the new capacity again. The so-called "fall" is more likely to change from a surge to a high shock.

PC build users: four practical suggestions

Enterprise IT Procurement: Three Strategies

  1. Separate and lock memory budgets.IT budget in 2026, according to the historical price report in 2025 will be seriously overspent. It is recommended to lock the price in the purchase contract (we can provide 30-60 days of lock price list for enterprise customers), or reserve it according to the upper limit.
  2. The new purchase configuration "memory slot does not leave strips."Choose 4 slots on the motherboard, insert 2 first, and only supplement 2 instead of replacing all in the future. This saves money than buying it all at once, and avoids higher prices in the future.
  3. Server scale-up reprioritizes.At a time when memory is expensive, many scenarios can replace pure memory expansion with "larger SSD + memory layering"(AMD acquired MEXT to use NAND as the technical direction for DRAM). Memory-sensitive services such as Databases and virtualization hosting should be added, but edge applications can be considered for downsizing.

Guangzhou market reference price in September 2026 (ACCPC channel price, tax included)

specificationretail reference price10 wholesale priceremark
DDR4 8GB 3200 (desktop)$285-$330$245-$280Capacity withdrawal, large price fluctuation
DDR4 16GB 3200$480-$560$420-$490——
DDR5 16GB 5600 (single)$520-$600$450-$520——
DDR5 32GB 6000 (16G×2 set)RMB 3300–3500RMB 2950–3200Frequent out-of-stock, reservation required
DDR5 64GB 6000 (32G×2 set)RMB 6,800–7,500RMB 6,100–6,800Enterprise/Design Workstation Mainstream
Laptop DDR5 16GB 5600$480-$560$420-$490——
Server DDR5 RDIMM 32GB 4800RMB 1350–16001180-1400 RMBFollow the whole machine channel

ACCPC does memory wholesale in Guangzhou (Kingston, Vgang, Optics, Kingstar, Samsung/Hynix original pieces), enterprise bulk purchase can lock the price for 30 days, including on-site installation and MemTest acceptance. It also undertakes assembly customization-under the same budget, we will give the optimal allocation plan of "memory/SSD/graphics card", instead of following the old configuration before the price increase. Telephone 020-39029800.